A Brief History of Installation of Bus Stops in Aberdeenshire and Elsewhere in the UK
The bus shelters in the UK happened to be boring constructed by regional municipal councils. While a number of them were no better than just glass-and-iron edifices, sporting a distinctly excoriated coats of ubiquitous green, the rest were carved out of brick and a few in the rural areas were even known to sport thatched roofs.
Long before the installation of bus stops in Aberdeenshire and other places in the country, London and Provincial and More O’Ferrall, two hoarding advertisement companies merged together and incorporated a new business entity known as Adshel. It began the installation of bus stops in the neighbourhood for literally nothing and procured their advertisements rights on from the local authorities in return.
The first set of Adshel bus stops started to surface in the numerous locations in Leeds since the onset of early 1970s and this is the reason why their shelters are being still numbered 0001. The advertisements were carefully secured in proprietary six-sheet panels that are called Adshels across the globe, irrespective of their presence in the supermarkets, motorway service stations, or bus shelters.
THE BUS-SHELTER ADVERTISEMENT INDUSTRY FLOURISHED SINCE THE 1980s
While the use of road signs in Aberdeenshire and elsewhere in the UK dates back to over five decades, the bus-shelter advertisement industry witnessed a phenomenal growth in the 1980s. Adshel launched an innovative marketing campaign in 1984 for an imaginary retail product known by the name Amy.
Several studies concluded an exceptionally high level of familiarity with this fictitious consumer article among the hoi polloi and as only the bus stops could be successfully credited with the virtue of being the pivotal force behind such impressive awareness about Amy, the entire exercise essentially proved their mettle as incredibly powerful devices for marketing and promotions.
THE MIGHTY BUS SHELTERS SUCCESSFULLY EVOLVED INTO A POTENT MARKETING TOOL IN THE OSCAR-ERA
The implementation of a newly designed information framework, Outdoor Site Classification and Audience Research (OSCAR), which was primarily formulated on the foundation of the now-defunct the Joint Industry Committee for Poster Audience Research Surveys (JICPARS), began offering data on pedestrian and vehicle traffic about the poster sites since its implementation in 1988, thus, immensely helping the marketers in precision-targeting their advertisements at motorists, passing pedestrians, and the bus riders as well.
To suffice, if you live in Scotland and have an existing requirement for the installation of bus stops in Aberdeenshire, schedule an appointment with A&S Brown today.
THE BOTTOM LINE
The humble bus stop has transformed over time from merely being a temporary resting shelter for catching a bus to nothing short of a tremendous marketing opportunity.
With the post-Thatcherite world ushered in a time when local authorities routinely outsource the private contractors a vast majority of their public services, it is no surprise that the cities and towns in the UK are now being steadily colonised by omnipotent and omnipresent, bus shelter advertising, where fully automated toilets, bus stop LED signs, benches, and even the waste bins are sincerely followed!
If you reside in Scotland, visit or call A&S Brown now for the installation of bus stops in Aberdeenshire.